Ed Hardy - hoodies...

At age 19, Christian Audigier was called the "king of jeans" by Sportswear International magazine for his creative design work, elaborate parties, and his unprecedented denim museum in Paris, which paid homage to some of his favorite stars including Elvis Presley and Steve McQueen. He worked with Levi's, Fiorucci, Diesel, Bisou Bisou, American Eagle Outfitters, Naf Naf, Kookai, Liberto, Lee, and most recently Von Dutch. It has been an American rock-and-roll journey for this brand building powerhouse and now at age 45, Audigier is known the world over as an undeniable fashion designer, lifestyle brand visionaire, and celebrity. Don Ed Hardy: is known as "the godfather of modern tattoo", for his sophistication, depth and sense of experimentation. California native Don Ed Hardy is recognized around the world for his technical brilliance and mesmerizing imagery. Don Ed Hardy pulls from life experience to meld American, Japanese, Cholo, tattoo, surf and hotrod iconography. This broad spectrum of taste and experience, coupled with an ongoing investigation of various art histories and a mastery of technique, give his work a unique range and depth.