Denim manufacturer Jeff Rudes teams up with Celebrity stylist Susie Crippen. The two set out to create a classic and sophisticated jean with the emphasis on fit while tending to one mandate; no excess hardware or embellishments. Paying attention to stitching details and clean dark finishes, together hey have created a combination of sexiness and style in a women's jean while allowing the woman to feel comfortable. "It's about a woman looking beautiful in her jeans, not the jean drawing attention to her" says Susie. Susie has been dressing Hollywood's actresses for years in numerous photo shoots and movie industry award events. An avid jean enthusiast, herself, Susie had access to the leading jean company's latest trends and feedback from the women wearing them. She co-created J BRAND with this knowledge of how women want a jean to feel and fit on their body. The ultimate result was the simplicity of J BRAND. No back pocket design, no tears and holes, clean classic washes, and a smashing silhouette.
