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Geren Ford

Geren Ford is an L.A. Based line of sportswear/lifestyle wear that was launched in 2002. The design philosophy behind the Geren Ford line is one of a lifestyle, it is designed with inspiration from those cinematic moments in life that we don't experience often enough. Each item is designed with the thought that it will be one of the items that you find in your laundry hamper every week, or those perfect things that you pack every time you go somewhere.

Geren takes the ready to wear process that she learned at Parsons and applies it to simple, painstakingly designed pieces. The line is about the kind of sexy that comes from sitting in a lounge chair in a hotel in Paris looking out the window at the Eiffel Tower, or lying on the beach at St. Barths. Geren Ford clothing is for those times in life when you're really living, working, or relaxing at home and around the world.



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The Geren Ford line is the brainchild of the LA-designer by the same name, who left her job in advertising after 12 years to pursue her dream of launching her own clothing line. Ford, who studied at Parsons in New York and Otis in Los Angeles, wanted her clothing line to mimic life's cinematic moments that she felt were too few and far between.

The result is a terrific lifestyle and sportswear clothing line that allows women to look and feel fabulous, while also being comfortable and carefree. The line is meant to be worn in everyday real-life situations, whether you are working, relating or just living. The Geren Ford collection is the type of clothing line that you instantly fall in love with and constantly reach for in your closet. The clothes are so comfortable that you'll want to include them in your weekly rotation, but yet you know there will never be anything that feels "everyday" about them.

We can't get enough of the Geren Ford kimono dress for its easy and breezy style with the ultra-feminine cinch-tie empire waist. This is the very same dress that sold out last year! We're also a big fan of the silk Pintuck Ruffle top (this is, of course, just one of our many favorites of the super cute Geren Ford tops!). Our favorite look, though, is the signature Geren Ford top with the Geren Ford belt that cinches the waist just-so.



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