The Geren Ford line is the brainchild of the LA-designer by the same name, who left her job in advertising after 12 years to pursue her dream of launching her own clothing line. Ford, who studied at Parsons in New York and Otis in Los Angeles, wanted her clothing line to mimic life's cinematic moments that she felt were too few and far between.
The result is a terrific lifestyle and sportswear clothing line that allows women to look and feel fabulous, while also being comfortable and carefree. The line is meant to be worn in everyday real-life situations, whether you are working, relating or just living. The Geren Ford collection is the type of clothing line that you instantly fall in love with and constantly reach for in your closet. The clothes are so comfortable that you'll want to include them in your weekly rotation, but yet you know there will never be anything that feels "everyday" about them.
We can't get enough of the Geren Ford kimono dress for its easy and breezy style with the ultra-feminine cinch-tie empire waist. This is the very same dress that sold out last year! We're also a big fan of the silk Pintuck Ruffle top (this is, of course, just one of our many favorites of the super cute Geren Ford tops!). Our favorite look, though, is the signature Geren Ford top with the Geren Ford belt that cinches the waist just-so.