PRVCY's (pronounced Privacy) three thread lifeline design symbolizes Faith (teaching about early detection of breast cancer), Hope (for a cure for breast cancer and free mammograms) and Love (for creating the perfect denim). PRVCY funds and provides free mammograms to women across the US. Ten percent of all proceeds go toward breast cancer awareness and free mammogram programs.
In addition to this worthy cause, PRVCY Premium has created a premium line of denim that has caught the attention of celebrities and editors alike, quickly becoming a favorite of Jessica Alba, Selena Gomez, Hilary Duff, Christina Milian, Jen Garner and Annalynne McCord to name just a few.
