click to shop Rich and Rains have kept audiences entertained with their unique mix of tongue in cheek glamour and outrageous fun.
Put your finger on a map of downtown New York City and you can feel the pulse of Heatherette. Richie Rich and Traver Rains have created a lifestyle brand that truly cultivates the popstar in everyone. Glitter, sequins, and dreams have driven Heatherette every step of the way, transforming them from the quintessential downtown buzz brand to a respected and revered player in the fashion industry. Heatherette will take you from the red carpet to the street, uptown downtown and every stop along the way. “THIS IS HEATHERETTE!”
Heatherette came out with a bang in late 1999 when Richie and Traver began collaborating on t-shirts and leather goods as a hobby on their living room floor. Richie showed up at a party in one of his own customized leather tops and caught the attention of a buyer at the downtown store Patricia Field who ordered twenty of them on the spot. The exposure at Patricia Field led to an almost instant celebrity following. Rapper Foxy Brown personally asked Richie and Traver to design a custom outfit for her to wear to the MTV Video Music Awards. The word spread and soon Gwen Stefani was featured wearing one of their tops in Entertainment Weekly, Rich and Rains found themselves on tour with Aerosmith creating nightly wardrobe magic, and a young not-yet famous Paris Hilton was buying Heatherette creations off the rack as fast as the boys could make them. Patricia Field asked Richie and Traver to create one of their “Name” shirts for Sarah Jessica Parker’s character on Sex and the City. The now famous Heatherette “Carrie” t-shirt was featured worldwide in HBO’s massive Sex and the City ad campaign.
Thanks to people like world reknowned stylist Patti Wilson and friend and superstar photographer David LaChapelle, Heatherette made a tremendous splash in the fashion industry very early on, receiving editorial credits in such magazines as Vanity Fair, W, Surface, Paper, YM, In Style, ID, Flaunt, Italian Vogue, and Rolling Stone among others. From their humble nightclub show beginnings to their most recent triumph in the Bryant Park Tents, Rich and Rains have kept audiences entertained with their unique mix of tongue in cheek glamour and outrageous fun.
The pair has launched Heatherette internationally, and have continued to cultivate friendships with top celebrities the world over. Fans of Heatherette include Gwen Stefani, Paris Hilton, Mariah Carey, Aerosmith, Britney Spears, Christina Aguilera, Kelly Osbourne, John Galliano, Mary J. Blige, The Backstreet Boys, Shirley Manson, Lil’ Kim, *Nsync, David Beckham, Shakira, Courtney Love, Naomi Campbell, Alicia Keys, Karolina Kurkova, Miss Piggy, Pink, Missy Elliott, Pamela Anderson, Mandy Moore, Beyonce, Jessica Simpson, Peaches, Jaime Lee Curtis, Phyllis Diller, Anna Nicole Smith, Kelis, The Scissor Sisters, Aaron Carter, and Lydia Hearst.
With eight New York and a multitude of international fashion shows under their rhinestone-studded belts, Richie and Traver have continually proven to be an extremely powerful force in the fashion world. To quote Women’s Wear Daily, “All the kids — club and otherwise — can rest easy. Heatherette’s indefatigable designers, Richie Rich and Traver Rains, are here to stay.”
